Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This article seeks to explain what email marketing really is, why companies should use it and how they should go about doing so.
Introduction
TOPICS TO BE COVERED:
- Implementing Email Campaigns
- Right tools & Resources for EM
- Design Principal & Email Newsletter.
- How to create a HTML email.
- Data Mining and Email Testing
Analyse and improve your emails.
Gain a holistic view of your email campaigns as you see how many people open your emails, click links, go to your website and more.
View and track information about your subscribers, create segments, manage your list and more.
Email Marketing Tracking, Email Deliverability Rate
Have confidence that your messages make it to the inbox (and not the spam folder) with our industry-leading deliverability.
Manage your subscribers
Subscriber Management, Subscriber Segmenting
Send targeted emails to subscribers based on information like personal preferences, geographical location or actions they’ve taken with previous emails.