admin September 22, 2017 0 Comments

I hope you are coming on this page to know about the SEM(search engine marketing) and PPC(pay per click), how we can use it properly. so don’t worry you are on right page and you will get the right information about SEM and PPC.

What is SEM?

Search Engine Marketing is the gaining website traffic by purchasing ads on search is one of the most effective ways to grow your business in an increasingly competitive marketplace. its never been more important to advertise engine marketing is the most effective way to promote your product or website and grow your business

SEM ppc cpc cpm

Explanation in details

  1. Paid search ads.
  2. Paid search advertising.
  3. PPC (pay-per-click)
  4. CPC (cost-per-click)
  5. CPM (cost-per-thousand impressions)

you can see this in example;

Search engine

Search ads show use of SEM

How to use Search Engine Marketing?

Different ways of sem

Parts of SEM and SEO

  • Create your strategy

It takes time to improve your paid ranking.However, there are other considerations: the amount of traffic you need, your budget, and your marketing objectives. Once you’ve reviewed the pros and cons, you can select the search strategy that’s right for you.

  • List of Keywords

Before optimizing or paid campaign ,  generate a keyword list. generate  keywords about your product your band what information you want to deliver.You can brainstorm, copy keywords from competitors, or use online tools to generate a list and traffic estimates.

  • Generate inbound links

Search engines reward you when sites link to yours – they assume that your site must be valuable and you’ll rank higher in search results. And the higher the “rank” of the sites that link to you, the more they count in your own ranking. You want links from popular industry authorities, recognized directories, and reputable companies and organizations.

  • Optimize your Website
  • Rewrite your content.
  • content should be best
  • Search engine can’t read graphics and flash content. so try to write maximum content.
  • Register your site in important directories
  • Start Testing Paid Search
  • Develop targeted pages for every campaign
  • Write your ads
  • create an account with search network like google
  • Start tracking your results

What is Paid Search?

Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click – PPC) or less commonly, when your ad is displayed (cost-per-impression – CPM)

What is PPC(Pay Per Click)?

parts in PPC

Need to do for PPC

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

What is CPC(Cost Per Click)?

Cost per click


Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. In this lesson you’ll learn: A more thorough definition of cost per click. Why CPC is important to you and your PPC campaigns.

What is CPM(Cost Per Mille/Thousand)?

ppc advertising

cost per thousand impression on different products

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The “M” in CPMz
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